Turo “Moving / Long Duration” Photo Production

Turo is the largest peer-to-peer car sharing platform globally, allowing you to rent the ideal vehicle for any occasion.
One of it’s most common use cases: Renting a truck for smaller-scale moves. Through art direction, photography style and propping we succeeded in making bold, fresh imagery.
We used this occasion to create visuals that aligned with a new business focus—renting cars for over 30 days. While a smaller-scale move may be one event during a month-long rental, we enhanced the narrative by incorporating various styling, props, and location scouting, illustrating a broader range of everyday activities.

Lead Producer: Bram De Martelaere
Art Direction / Styling: Molly Maeda
Photographer : Kelsey McClellan